This holiday fashion feature for St. Charles Avenue Magazine was designed to feel festive and chic without leaning too far into holiday themes. I wanted the energy to come from the mix of textures, colors, and the play between high-end and glitzy fabrics and the Virgin Hotel’s bold interiors.

As art director, I led the creative development from concept through production—selecting the team, location, defining the mood, and curating each setting to complement the wardrobe. Each look was paired with a distinct environment to highlight both the model and the hotel. On set, I worked to keep things running smoothly and everyone in good spirits—coordinating high-end jewelry vendors (and their security) while making sure we weren’t disrupting hotel guests. The result is a cohesive yet dynamic fashion story that celebrates both style and setting.

What I love most about this project is how it came together so naturally. Each look found its perfect backdrop, and everyone involved felt seen and valued – the kind of collaborative atmosphere that reminds me why I love directing shoots like this.

Model: Liz Newcomber
Location: Virgin Hotel New Orleans
Photographer: Chris Scheurich
Wardrobe Stylist: Ali McNally